From Alternet:

Wake up and smell the McCafé: Cold cereal, donuts and orange juice are breakfast staples because somebody somewhere wanted money.

Read the rest of this interesting article HERE.

Have a great day!


About V. T. Eric Layton

vtel57, Nocturnal Slacker

2 responses »

  1. PsiCop says:

    A couple caveats here:

    First, Alternet is a militantly anti-corporate site and no stranger to hype and “yellow journalism.” This doesn’t mean they’re wrong about this story, but it does mean one needs to look at it carefully. Which leads to my next observations …

    Second, the article complains that the American diet went from “Farm to factory. Manual to mechanical.” Well, yeah. Of course it did! It HAD to! As the immigrant population exploded and the US entered the Industrial Age full-bore, people no longer lived on their own farms and could not raise their own food. A massive corporate conspiracy is not required to explain this change … simple demographics dictated that it HAD to happen. No food historian could fail to have known this … but apparently, this one didn’t.

    I defy the historians mentioned here to explain how the immigrant workers in, say, New York City at the turn of the century were supposed to have farmed their own food. Please, explain. I’d really like to know how that works. Because I haven’t figured out how it’s possible.

    Third, that companies produced things and then sold them to the public is not necessarily a massive malevolent corporate conspiracy. It’s called marketing and salesmanship, and is as old as humanity. The companies decried in this article (e.g. Kellogg’s, Post, Dunkin’ Donuts, etc.) were all very small when they began selling their products and marketing them. Not one of them started out from Day 1 of their existence as the corporate colossi they are now. Hence, none of their marketing schemes initially could have carried any serious power, because none of them began with the kind of manipulative leverage against the public that the article suggests they had. In short, the article is based on anachronistic thinking.

    The reason their manipulations worked is because their products & marketing struck a chord with enough people to cause a widespread change in dietary habits. Neither Kellogg’s nor any of the rest put guns to people’s heads and ordered them to choose a new kind of breakfast.

    The anachronistic thinking alone makes this article very wrong. The idea that, for example, a couple of donut shops in New England somehow had the power to force people around the country suddenly to view donuts as “breakfast food” when they had never done so before, is absolutely laughable, and ought to be dismissed out-of-hand without any further discussion.

    These companies made products. They sold them to people. And people latched onto them. Yeah, they exaggerated their health benefits, but that’s not new, and not necessarily a corporate conspiracy.

    Move along, there’s nothing to see here.

    • Good points all, Psi. I don’t believe anything from any source without a bit of background and/or source research. I’m not much of a conspiracist; if there is anything behind all this, it’s just plain ol’ greed.

      I’m sure you’ve seen Food Inc., no? Heard of Monsanto? No conspiracies there; just good old fashioned greed. These corporations seem willing to go to any lengths to increase the bottom line these days… ANY lengths. It’s scary.

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